Built for, and with, CMA members
The evidence-based edge for Calgary marketers.
The Bench opens to CMA members at the Trends event.
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The problem with your AI
Every model answers from the mode: the most common take on the internet. In marketing, the popular answer is usually the folklore, not the evidence. The funnel feels right. Mental and physical availability is what actually grows brands.
AI Confessions
You use AI every day and still don't fully trust it. You're not alone. That's the quiet confession of a lot of marketers right now.
What you get
Get the evidence-based answer, not the popular one.
Tested methods you drop into the tool your company already uses.
Real answers from real CMA members, not the open web.
An honest read on your confidence against your peers.
Enter the campaigns you're proud of for Best of Calgary Marketing.
Vote on the roadmap and submit what you want to see next.
Don't outsource your thinking.
The gap we close
"Marketers are making blind bets on AI without reliable benchmarks." That gap between using it and trusting it is the whole problem, and The Bench is built to close it: evidence you can rely on, and the judgment to use it well.
Source: The 2026 Canadian AI Marketers Report, Stone-Olafson and ZGM, n=305 Canadian marketers.
Not a member yet?
It's members-only on purpose. The knowledge inside it comes from Calgary marketers, so it stays with Calgary marketers. Join, and you get all of it: